Google Ads or SEO first? A straight answer
Google Ads brings enquiries within days and stops when you stop paying. SEO takes months and keeps working. How to choose which one your business starts with.
Read itWriting
Website problems, explained without the jargon.
The same handful of faults account for most of what goes wrong with a business website: hosting that queues, a plugin nobody updated since 2021, a contact form that stopped sending months before anyone spotted it.
We write up the ones we keep meeting, so you can check your own site against them. Three a week. No newsletter to sign up to.
Latest posts
Core Web Vitals in plain English, and whether yours are bad
Core Web Vitals are three timings Google records from real visitors. What each means on the screen, where to read yours, and how much weight they carry.
Read it
Turning on two-factor authentication for WordPress, step by step
How to add a second step to the WordPress login: which method to choose, how to set it up, and what to do when somebody loses their phone.
Read it
Website accessibility: what a UK small business has to get right
The Equality Act duty in plain English, the four accessibility faults that cause most problems on small business sites, and how to test your own site in twenty minutes.
Read it
Do you need WordPress, or would a static site be better?
How to choose between WordPress and a static site: how often you edit, whether you sell online, who makes the changes, and what each option costs to keep running.
Read it
Shared hosting, VPS or your own server: what the difference costs you
What you get from shared hosting, a VPS and your own server, what unlimited means on a hosting plan, and when the cheap option is the right one.
Read it
Why your website does not show up when people nearby search
A trade business in Craven does everything right and still loses local search to a competitor two towns over. The four things Google weighs, and which one is worth fixing first.
Read it
Who can log into your website? A ten-minute audit
A walk through the Users screen in WordPress: what each role can do, and how to work out which accounts are still yours to keep.
Read it
The Google Ads report that shows where your money went
The search terms report shows exactly what people typed before clicking your ad. Read it, spot the waste and stop it happening again.
Read itWould you rather we looked for you?
Send us your web address. We run the same checks we run on our own sites and tell you plainly what we found. No charge, and no sales call afterwards unless you ask for one.
Get a free website review