Google Ads costs you twice. There's your advertising budget, which goes straight to Google and is yours to set. And there's our fee for building and running the campaign, which is £350 a month.
We spell that out because the worst feeling in this business belongs to somebody who thought the management fee was the advertising. It isn't, and you'll never get a surprise from us on it.
Why us
We run our own ads. That's probably how you got here.
It's a fair test of whether somebody can do this work. Are they doing it for themselves?
We only target where you work
There's no sense paying for clicks from Manchester if you cover Craven. We set the radius round the towns you actually take work in.
The landing page matters as much as the ad
Sending paid traffic to a slow page is burning money. Being a web company as well as an ads company earns its keep here.
You keep the account
The Google Ads account is set up in your name. If you ever leave, you take it and all its history with you. Not everybody does that.
What the £350 a month covers
Plus your advertising budget, which you pay Google directly.
Campaign build
Account structure, keywords, ad copy, extensions, and the negative keywords that stop you paying for the wrong clicks.
Local targeting
Radius and town targeting set round where you take work, with a schedule if you only want the phone ringing in office hours.
Conversion tracking
Set up before a penny gets spent, so we can see which clicks turned into enquiries instead of guessing.
Ongoing management
Search terms reviewed, waste cut, bids and copy adjusted. An account nobody manages quietly wastes money.
Landing pages
We point ads at the right page and make sure it opens fast. If it needs building, we can build it.
Plain reporting
What you spent, what came back, what we changed. One page a month.
Getting started with ads
We'd rather start small and prove it works than talk you into a big budget on day one.
Work out whether ads suit you
Some businesses do better with SEO, or by fixing the website first. We'll tell you if that's you, even though it means less work for us.
Set a budget you're comfortable with
We'll tell you roughly what a click costs in your trade and area, and what's realistic at that budget. You pick the number.
Launch, measure, adjust
Tracking goes in first, then the campaign. After a few weeks we know what's working and we cut what isn't.
Related
Ads work best pointed at a site that converts.
Websites
A fast landing page turns more of your paid clicks into enquiries.
It depends on your trade and your area. We'll tell you what clicks typically cost and what's realistic. Starting small to prove it works is usually the right call.
No. The £350 is our fee for building and running the campaign. Your advertising budget is separate, goes directly to Google, and you can change it whenever you like.
Ads can be live within a few days of us having what we need, and enquiries usually follow quickly. Tuning the account properly takes a few weeks.
You do. It's in your name, and if you leave you keep it along with all its history.
If you need work now, ads. If you're building for the long term, SEO. Plenty of businesses do both, but there's no need to start with both.
Already running ads that aren't working?
Send us the account and the website. We'll tell you where the money's going and whether it can be fixed.
No charge, and if the answer is that ads aren't your problem, we'll say that instead.
We use Google Analytics to see which pages people find useful. It sets a
cookie. Nothing is collected until you say yes, and we do not sell anything
to anyone. What we collect.
