The migration plan has to protect the working website.
A site move is not a clean-room project. The website still has to rank, take enquiries, and support customers while the technical work is happening. That means the migration plan has to start from the live service.
We map the dependencies, watch the risky pages, and keep the launch path tight so the move does not leak into weeks of avoidable recovery.
What the work covers
You need more than a checklist.
Every migration needs technical discipline, but the shape of the project comes from business risk. We focus on the pages, integrations, and release decisions that would hurt most if they fail.
Search visibility protection
We handle redirects, page parity, and launch sequencing so rankings have a stronger chance of surviving the move.
Launch control
We narrow the release window, test the paths that matter, and keep a rollback route in view.
Support after go-live
We stay involved after the switch so the site does not get handed back in the middle of cleanup.
How we run a migration
The project needs a clear shape and a short decision line.
Scope the live site
We review the stack, the important pages, the integrations, and the points where a failed switch would hurt most.
Plan the move
We define the order of work, the release path, the testing focus, and the fallback route.
Launch and support
We manage the cutover, watch the service, and handle the fixes that belong in the immediate post-launch window.
See how ALLOWLIST handled its move.
The ALLOWLIST case study shows how we scoped the migration, controlled the launch, and supported the handover after the site moved.
